TY  - GEN
AU  -  Rathor, B. S
TI  - Advertising management
SN  - 9789352029655
U1  - 659.1 
PY  - 2016///
CY  - New Delhi
PB  - Himalaya Publishing Company
KW  - Public relation
KW  - Building the AD
KW  - Budget decision
N1  - Includes Appendix
ER  -