TY  - GEN
AU  -  Keegan, J. Warren 
AU  - Green, C. Mark
TI  - Global marketing
SN  - 9789352865284
U1  - 658.848 
PY  - 2018///
CY  - Uttara pradesh
PB  - Pearson, 
KW  - The global marketing environment
KW  - The global trade environment
KW  - Social and cultural environment
KW  - Approaching global marketing
KW  - The global marketing mix
N1  - It includes index
ER  -