TY  - GEN
AU  - Guptha, Prachi 
AU  - Aggarwal, Ashita.
AU  - Majra, Hufrish.
AU  - Jacob., Isaac.
AU  -  Jain, Varsha.
AU  - Krishna, Radha G.
AU  - Narang, Ritu.
AU  - Shanthi Venkatesh.
AU  - Paul, A Suresh.
AU  - Goswami, Susobhan.
TI  - Marketing management: Indian cases
SN  - 9789332587106
U1  - 658.8 
PY  - 2020///
CY  - Chennai
PB  - Pearson India Education Services Pvt. Ltd.,                 
KW  - Marketing management
KW  - Marketing
KW  - Consumer behavior
KW  - India
ER  -