TY  - GEN
AU  - Swaminathan , T N
AU  - Kumar , Karthik 
TI  - Digital marketing from fundamentals to future
SN  - 9789353501532
U1  - 658.8 
PY  - 2019///
CY  - Delhi
PB  - Cengage Learning Pvt . Ltd
KW  - Digital engagement
KW  - Web analytics
KW  - Digital content marketing
KW  - Digital business
KW  - Disruptive digital technologies and impact
KW  - Digital strategy
N1  - It includes Index
ER  -