TY - GEN AU - Sharma , Dheeraj AU - Sheth , Jagadish AU - Mittal , Banwari TI - Consumer behavior managerial perspective SN - 9788131528532 U1 - 658.834 2 PY - 2015/// CY - Delhi PB - Cengage Pvt . Ltd KW - Consumer decisions and relationships KW - Consumer behavior KW - Building loyalty and consumer value KW - Foundation of consumer behavior KW - Consumer decision N1 - It includes Index ER -