TY  - GEN
AU  -  Hoffman . K Douglas 
AU  - Bateson , E.G John 
TI  - Services marketing : : Concepts, Strategies and Cases
SN  - 9789386858771
U1  - 658.8 
PY  - 2017///
CY  - Delhi
PB  - Cengage Learning India Pvt . Ltd .
KW  - Overview of services marketing
KW  - Tactical services marketing mix
KW  - Managing the firms physical evidence
KW  - Crestwood inn
KW  - Service quality at the Remington hotel
KW  - Customer loyalty and retention
N1  - I t includes Index
ER  -