TY  - GEN
AU  -  Harper , W Boyd
AU  - Walker
AU  - Mullins
AU  - Larreche
TI  - Marketing management
SN  - 9780071123075
U1  - 658.8 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Education
KW  - Marketing and the marketing management process
KW  - Strategic role of marketing
KW  - Environmental analysis
KW  - Distribution decisions
KW  - Promotion decisions
KW  - Marketing information and marketing research
N1  - It includes Index
ER  -