TY  - GEN
AU  - Ramaswamy, V. S
AU  - S. Namakumari
TI  - Marketing management, 6e
SN  - 9789352807383
U1  - 658. 8 
PY  - 2018///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing management
KW  - Marketing strategy
KW  - Consumers and selecting markets
KW  - Product management
KW  - Managing distribution
KW  - Marketing communication
N1  - It includes bibliography and subject index


ER  -