TY  - GEN
AU  -  Etzel , J Michael
AU  - Walker , J Bruce 
AU  - Stanton , J William 
AU  - Pandit , Ajay
TI  -  Marketing
SN  - 9780070151567
U1  - 658.8 
PY  - 2019///
CY  - New York
PB  - McGraw-Hill
KW  - Modern marketing
KW  - Target markets
KW  - Product
KW  - Price
KW  -  Distribution
KW  -  Promotion
ER  -