TY  - GEN
AU  - Panda, K Tapan
TI  - Marketing Management 								: Text and Cases
SN  - 9788174465481			
U1  - 658.800 954 
PY  - 2007///
CY  - Bangalore
PB  - Excel books, 
KW  - Creating and delivering customer
KW  - Marketing planning
KW  - Demand measurement and forecasting
KW  - Marketing information system and marketing research
KW  - The environment for marketing decisions
KW  - Indian marketing environment
N1  - It includes index
ER  -