TY  - GEN
AU  -  Zeithaml, Valarie A
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D. 
AU  - Pandit, Ajay
TI  - Services marketing: integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.8 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.,	
KW  - Service industries marketing
KW  - Customer services
KW  - Marketing
KW  - Service recovery
N1  - Its includes index
ER  -