TY  - GEN
AU  - David,  Fred. R
AU  - David, Forest R.
TI  - Strategic management concepts : : a competitive advantage approach
SN  - 9789353062835
U1  - 658.4012 
PY  - 2018///
CY  - Chennai
PB  - PHI Learning Pvt. Ltd.
KW  - Strategic planning
KW  - Business planning
KW  - Strategic formulation
KW  - Strategic evaluation
KW  - Strategic implementation
N1  - Its includes index and glossary
ER  -