TY - GEN AU - Kashyap, Pradeep TI - Rural marketing SN - 9789332543607 U1 - 381.095 4 PY - 2018/// CY - Noida : PB - Pearson India Education Services Pvt Ltd KW - Marketing KW - Rural development KW - Consumer behaviour KW - India N1 - "It includes endnotes, photo credits and index" ER -