TY  - GEN
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi, M.G
AU  - Jacob, Isaac
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 9789332542204
U1  - 658.827 
PY  - 2015///
CY  - Chennai :   
PB  - Pearson education Pvt. Ltd
KW  - Brand name products--Management
KW  - Product management
KW  - Brand name products
N1  - It includes Index
ER  -