TY  - GEN
AU  -  Kotler, Philip
AU  - Keller, Kevin Lane.
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 
PY  - 2020///
CY  - Chennai
PB  - Pearson India Education Services Pvt. Ltd., 
KW  - Marketing management
KW  - Consumer behavior
KW  - Internet marketing
KW  - Market surveys
KW  - Marketing
N1  - It includes glossary and appendix
ER  -