TY  - GEN
AU  - Nair, Suja R
TI  - Consumer behavior and marketing research : : text and cases
SN  - 9789352025022
U1  - 658.8342 
PY  - 2016///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Marketing research
KW  - Consumer behavior
KW  - Consumer behavior and marketing research
N1  - Its includes index and appendix
ER  -