TY  - GEN
AU  - Hollifield, Ann C
AU  - Wicks, Jan LeBlanc
AU  - Sylvie, George
AU  - Lowrey, Wilson
TI  - Media management : : a casebook approach
SN  - 9781138901025
U1  - 302.230 68	 
PY  - 2016///
CY  - New York
PB  - Routledge Taylor & Francis Group
KW  - Mass media
KW  - Management
KW  - Innovation
KW  - Entrepreneurship
N1  - "It includes references and index"
ER  -