TY  - GEN
AU  - Mishra, M. N
AU  - Harikumar P.N
TI  - Advertising and sales promotion
SN  - 9789352029594
U1  - 659.1 
PY  - 2015///
CY  - Mumbai :  
PB  - Himalaya publishing house
KW  - Nature of advertising
KW  - Advertising and marketing
KW  - Sales promotion
KW  - Personal selling
ER  -