TY  - GEN
AU  - Trivedhi Ajay
AU  - Shah Ajay
TI  - Fundamentals of Marketing [ Text and cases]
SN  - 9789352736409
U1  - 658.8 
PY  - 2017///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing
KW  - Industrial Marketing
KW  - Product Charecterities
KW  - Integrated Marketing
ER  -