TY  - GEN
ED  - Edited by Biswal Kailash Chandra 
ED  - Singaiah G
TI  - Service management : theory and practices
SN  - 9789352730209 
U1  - 332.109 54 
PY  - 2017///
CY  - Mumbai :  
PB  - Himalaya publishing house
KW  - Service industries management
KW  - Financial services industry
KW  - Marketing
KW  - Strategic marketing
ER  -