TY  - GEN
ED  - Thomas M
ED  - Patel, Raju
TI  - Perspectives on managerial marketing theory and practice
SN  - 9788178843001
U1  - 658.8082 
PY  - 2007///
CY  - New Delhi
PB  - Cyber Tech Publications, 
KW  - Managerial marketing
KW  - Marketing system
KW  - Marketing and public policy
N1  - It includes Bibliography.
ER  -