TY  - GEN
AU  - Raithatha, Supriya
TI  - Marketing and brand management
SN  - 9789350535653
U1  - 658.827 
PY  - 2017///
CY  - Delhi
PB  - Cyber Tech Publications
KW  - Marketing concepts
KW  - Product life cycle
KW  - Consumer behavior
KW  - Advertising
N1  - It includes bibliography
ER  -