TY  - GEN
AU  - Kumar, Niraj
AU  - Tripathi, Paras
TI  - Brand management: text and cases
SN  - 9789352028474
U1  - 658.827 
PY  - 2015///
CY  - Mumbai
PB  - Himalaya Publishing House Pvt. Ltd, 
KW  - Product management
KW  - Brand name products management
KW  - Brand power
KW  - Brand communication
ER  -