TY  - GEN
AU  - Trivedi, Ajay
AU  - Shah, Ajay
AU  - Vasavada, Jagrutkuma K
AU  - Jadav, Shakunt
TI  - Fundamentals of marketing: (test and cases)
SN  - 9789352736409
U1  - 658.8 
PY  - 2017///
CY  - Mumbai
PB  - Himalaya Publishing House Pvt. Ltd, 
KW  - Marketing
KW  - Consumer
KW  - Industrial markets
KW  - Understanding product
ER  -