TY  - GEN
AU  - Mytton, Graham
AU  - Diem, Peter
AU  - Dam, Piet Hein van
TI  - Media audience research : : a guide for professionals
SN  - 9789351506430
U1  - 302.2072 
PY  - 2016///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Mass media research methodology
KW  - History of media research
KW  - Quantitative online research
KW  - Audience opinion and reaction
KW  - Internet audience measurement
KW  - Adapting media research to different cultures
N1  - Its includes index and bibliography, appendix and glossary
ER  -