TY - GEN AU - Bansal, Nisha AU - Chauhan, Preeti. TI - Customer relationsship management SN - 9788182814158 U1 - 658.812 PY - 2012/// CY - Delhi PB - Vrinda Publication Pvt. Ltd KW - Implementing customer relationsship management KW - Evolution of CRM KW - Managing the customer service KW - The new spin on customer loyalty N1 - It includes index ER -