TY  - GEN
AU  - Katz, Helen
TI  - The media handbook : 
SN  - 9781138689169
U1  - 302.23 
PY  - 2017///
CY  - New Yark : 
PB  - Routledge Taylor and Francis Group
KW  - Marketing channels
KW  - Mass media and business
KW  - Advertising media planning
KW  - The media handbook
KW  - Media in the marketing context
KW  - Making the media busys
N1  - It includes index and appendix
ER  -