TY  - GEN
AU  - Roy, Kisholoy 
TI  - Case studies on celebrity branding and  brand endorsements. 
SN  - 9788182813489
U1  - 658.827 
PY  - 2010///
CY  - New Delhi :    
PB  - Vrinda Publications (P) Ltd,  
KW  - Celebrity branding
KW  - Brand endorsements
KW  - Brand management
KW  - Brand name products
N1  - It includes Index
ER  -