TY  - GEN
AU  - Datta, Debraj
AU  - Data, Mahua.
TI  - Advertising and sales promotion
SN  - 9788182811171
U1  - 659.1 
PY  - 2011///
CY  - New Delhi :    
PB  - Vrinda Publication
KW  - Sales promotion
KW  - Sales promotion - Periodicals
KW  - Advertising
KW  - Sales promotion tactics
N1  - It includes Index
ER  -