TY  - GEN
AU  - Datta, Debraj 
AU  - Datta, Mahua
TI  - A text on marketing management
SN  - 9788182814882
U1  - 658.8 
PY  - 2014///.
CY  - Delhi : 
PB  - Vrinda publication, 
KW  - Marketing management
KW  - Marketing mix
N1  - It includes bibliographic references.
ER  -