TY  - GEN
AU  - Varshney, Deepanjana
TI  - Consumer behaviour and advertising management 
SN  - 9788182811249
U1  -  658.834 2  
PY  - 2008///
CY  - Delhi
PB  - Vrinda publication
KW  - Management
KW  - Consumer behaviour
KW  - Consumerism
N1  - Includes index
ER  -