TY  - GEN
AU  - Sherlekar, S. A		
AU  - Krishnamoorthy, R.
TI  - Marketing management :							: concepts and cases.	
SN  - 9789350970058			
U1  - 658.8 
PY  - 2017///
CY  - New Delhi :    
PB  - Himalaya  Publishing House
KW  - Marketing management
KW  - Management
KW  - Marketing  environment
KW  - Marketing planning
KW  - Marketing research process
N1  - It includes Bibliography
ER  -