TY  - GEN
AU  -  Zikmund, William G.			
AU  - Babin,Barry J.
AU  - Carr,Jon C.
AU  - Adhikari, Atanu.
AU  - Griffin, Mitch.
TI  - Business research methods									
SN  - 9788131520369			
U1  - 658.0072 
PY  - 2016///
CY  - Delhi
PB  - Cengage learning
KW  - Business research
KW  - Management research
KW  - Business research methodology
N1  - It includes Appendix, Glossary, and index
N2  -  a good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods
ER  -