TY  - GEN
AU  - Mytton, Graham
AU  - Diem, Peter
AU  - Dam, Piet Hein van
TI  - Media audience research : a guide for professionals
SN  - 9789351506430
U1  - 302.2072 
PY  - 2016///
CY  - New Delhi
PB  - SAGE publications
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Desk research
N1  - It includes Bibliography and Index
ER  -