TY  - BOOK
AU  - Lilien, Gary L
AU  - Kotler, Philip
AU  - Moorthy, LK Sridhar
TI  - Marketing Models
SN  - 8120314751
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India (Private) Limited
KW  - Marketing
ER  -