TY  - GEN
AU  - McDonald, Malcolm, 
AU  - Wilson, Hugh, 
TI  - Marketing Plans:How to prepare them ,How to use them
SN  - 9781119217138
U1  - 658.8​02 
PY  - 2016///
CY  - Hoboken : 
PB  - John Willey & Sons
KW  - Marketing -- Management
N1  - Include index
ER  -