TY - GEN AU - Jayappa, M. AU - Lqbal, Mohammed Suhail AU - Chandnani, Mansi TI - Business marketing SN - 9789352620388 U1 - 658.8 PY - 2015///. CY - Mumbai : PB - Himalaya Publishing House, KW - Business marketing KW - E - Commerce KW - Business communication KW - Marketing research and intelligence N1 - Includes bibliography. ER -