TY  - GEN
AU  - Chunawalla, S. A 
TI  - Advertising, sales and promotion management
SN  - 9789352620333
U1  - 659.1 
PY  - 2001///.
CY  - Mumbai :  
PB  - Himalaya Pub. House, 
KW  - Selling
KW  - Advertising
KW  - Communication
KW  - Sales promotion -- Management
ER  -