TY  - GEN
AU  - Chunawalla S. A.
AU  - Kumar, K. J.
AU  - Sethia, K. C.
TI  - Advertising: theory and practice
SN  - 9789350513651
U1  - 659.1 
PY  - 1993///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Advertising
KW  - Marketing mix
KW  - Brand and advertisement
KW  - Advertising -- History
ER  -