TY  - GEN
AU  - Sherlekar, S.A.
AU  - Krishnamoorthy, R 
TI  - Marketing management : : concepts and cases 
SN  - 9789350970652 
U1  - 658.8  
PY  - 1981///.
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - Marketing management
KW  - Consumer Behaviour
KW  - Global marketing
N1  - it includes bibliography
ER  -