TY  - GEN
AU  - Pandey, mrinalini	
TI  - Clebritity endorsements: The name game
SN  - 9789350519028
U1  - 659.1 
PY  - 2012///
CY  - New Delhi,
PB  - Himalaya Publishing House
KW  - Marketing
KW  - Advertising
KW  - Celebrity
ER  -