TY  - GEN
AU  - Patel, Thakor B.
TI  - Brand management
SN  - 9789350533901
U1  - 658.827  
PY  - 2015///
CY  - New Delhi : 
PB  - Cyber Tech Publication, 
KW  - Brand  principle
KW  - Benchmarketing
KW  - Marketing
N1  - It Includes bibliographical references
ER  -