TY - GEN AU - Priti, Majhi R AU - Khatua, Prafull K TI - Research methodology : : (concepts methods techniques and SPSS ) (text and cases) SN - 9789350975442 U1 - 001.42 PY - 2016///. CY - Mumbai : PB - Himalaya Publishing House, KW - Marketing research KW - Data collection KW - Data analysis KW - Multivariate analysis N1 - It Includes bibliographical cases study references and index statistical tables ER -