TY  - GEN
AU  - Jayappa,  M.
AU  - Mansi  Chandnani 
TI  - Business marketing
SN  - 9789352620388
U1  - 658.8  
PY  - 2016///
CY  - Mumbai
PB  - Himalaya Publishing House, 
KW  - Business marketing
KW  - Organisational Buying
KW  - Buyer seller relationship
KW  - Negotiation
N1  - It Includes bibliographical references
ER  -