TY  - GEN
AU  - Rayudu, C.S.
AU  - Balan, K.R 
TI  - Principles of public relations 
SN  - 9788183181295
U1  - 659.2 
PY  - 2015///.
CY  - New Delhi
PB  - Himalaya book publishing house, 
KW  - Public relation
KW  - Media
KW  - PR budgeting
KW  - Employee relation
ER  -