TY  - GEN
AU  - Chunawalla, S.A
AU  - Sethia, K.C
TI  - Foundations of advertising: theory and practice
SN  - 9788184882001
U1  - 659.1  
PY  - 2015///.
CY  - New Delhi : 
PB  - Himalaya Publishing House, 
KW  - Marketing
KW  - Newspapers
KW  - Magazines
KW  - advertising business
KW  - Print media
N1  - It Includes bibliographical  index
ER  -