TY  - GEN
AU  - Thakur, K. C 
TI  - A textbook on retail advertising
SN  - 9789350531808
U1  - 659.131 4 
PY  - 2014///.
CY  - New Delhi : 
PB  - Cyber Tech Publication, 
KW  - Advertising
KW  - Newspaper industry
KW  - Newspaper organization
KW  - Retail advertising
N1  - It Includes bibliographical references and index
ER  -