TY  - GEN
AU  - Mishra, M.N
AU  - Harikumar, P.N
TI  - Advertising and sales promotion
SN  - 9789352029594
U1  - 659.119  
PY  - 2015///
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - Advertising
KW  - Marketing
KW  - sales promotion
KW  - Sales management
ER  -