TY  - GEN
AU  - Murthy, C.S.V. 
TI  - E-commerce : : concepts, models, strategies  
SN  - 9788178662760 
U1  - 658.84  
PY  - 2002///.
CY  - Mumbai : 
PB  - Himalaya Publishing house, 
KW  - E-commerce
KW  - Managing e-commerce
KW  - Electronic marketing
KW  - Business e-commerce
N1  - It includes glossary, reference and index
ER  -