TY  - GEN
AU  - Nair, Suja R 
TI  - Consumer behaviour and marketing research :  : (text with cases)  
SN  - 9789352025022 
U1  - 658.834 2   
PY  - 2016///.
CY  - Mumbai :  
PB  - Himalaya Publishing House,  
KW  - Markrting research
KW  - Online behaviour
KW  - Organisational
KW  - Data analysis
N1  - It Includes bibliographical appendix
ER  -